"I could never write an e-book!" Snooooooooooooooooooore. Snore. Snore. I hear this one all the time from from our members and mentees at Building Your Ideal Practice. When I hear someone say this, I usually think the follwoing three things: 1) Argue for your limitations and you get to keep them. - Richard Bach 2) Whether you believe you can or you believe you can't, you are right. - Henry Ford 3) Oh yeah? - Jeff Herring 10 simple steps that work time after time Whatever your area of expertise, take a moment and list 5 major signs that someone has the problem that you can fix. Now list the five major things you would recommend someone do to fix the problem. If my math is correct, you now have ten things listed out, 5 signs of a problem and 5 ways to fix the problem. Now pick one of the major signs of difficulty and add a few lines. Then add an example, case study or story. Now pick one of the major solutions you have listed and add a few lines. Then add an example, case study or story. Do this 4 more times for the major signs of difficulty and 4 more times for the major solutions, add an introduction and a conclusion, and you have an ebook. That wasn't so tough, now was it? |
