Even some of the most experienced Internet marketers scratch their heads trying to figure out how they can make any money when somebody tells them to give their resale rights package for free. Where does the money come in if I'm just giving the stuff away? Well, if you're scratching your head as well, the following answers may come as a surprise to you, though when you think about them, they are quite obvious.

One of the most common resale rights packages on the Internet today is the ebook. This is usually some instructional book that gives the Internet marketer valuable tips on how to run their business online. There are more ebooks on the Internet than you can shake a stick at. Many of them are given away for free. But why?

The answer is simple.

Because almost all of these ebooks have something inside that is going to make the person who gave it away some money. Here is an example, leaving out the name of the book itself.

One book is a collection of sure fire money making programs. The one program, the author guarantees, is income that requires no selling and no recruiting. All you need to do is put in 2 hours of work a day and you'll make money. And he is giving this info away for free, plus he is giving you the right to sell this book for a profit. How can anyone pass up an opportunity like that? They can't. So they download the free ebook.

Here is where the money making opportunity comes in for the person who gave the book away.

Remember, I said that inside are 3 programs to make money with. It just so happens that these are 3 programs that the person you gave the book to is most likely going to join himself in order to make the money you say he will make. Guess what? All these programs either have a membership fee that you will get a portion of, or involves selling products that you get a certain percentage of for each sale. Imagine how much money you can make if you can give away several hundreds of these books. The income will slowly build over time, especially if the memberships are recurring on a monthly basis and the sales commissions go multiple levels deep in the case of MLM programs that may be included in the book.

So if you think that you can't make any money by giving away resale rights packages, you need to think again. This is a practice that has been going on for as long as the Internet has been in existence. Obviously all these people would not be doing this if there wasn't something in it for them. Also, if you give something away for nothing and it works for these people, they will be more likely to purchase your next product when it comes out.

Give it a try. You WILL be pleasantly surprised by the results.