Writing articles has become a premier way to increase targeted web site traffic. In fact, if you are not writing articles you are missing out on one of the best ways to increase targeted web site traffic for your online business.

Article marketing has a country cousin that is not talked about as much, but is beginning to gain some respect. It is very similar to writing and submitting articles as a tool to generating targeted traffic.

Who is this country cousin?

Articles make room for Press Releases, the new breed of web site marketing. Press releases, like articles, can generate targeted traffic for your web site and we all know that targeted traffic is truly what you desire. I am going to outline the 3 benefits of using press releases to increase targeted web site traffic for your online business.

The 3 Ways Press Releases Increase Targeted Web Site Traffic:

1. Press Releases, just like articles, will create hundreds of back links to your web site. By distributing your press releases to all of the news wire services on the internet you will get links from high ranking web sites. Similar to article directories, news wire sites tend to be highly ranked sites. Your press releases will be picked up by other sites that have the similar content as your own which creates even more links pointing to your site.

2. By increasing the number of links around the web pointing to your web site the page rank of your web site will increase. As your page rank increases the higher your site will rank in the search engines. Therefore, as your page rank increases the more traffic you will receive from the search engines.

3. As you consistently distribute press releases about your web site you will keep your online business at the forefront in the mind of the people in your niche. One of the keys to marketing is keeping your business in front of the public and press release's is a great way to do that. The more people see your domain name and text links the more traffic you will receive. Additionally, the more often your site appears on the net the more you are perceived as an expert in your niche.

As you can see press releases are great ways to increase targeted web site traffic. Will the press release replace articles? No, and they shouldn't. Ideally, you should be using the press release in conjunction with writing and submitting articles. Consider using press releases as another tool in your marketing toolbox.

When you use this marketing method in addition to articles you will see more links pointing your way and an increase in targeted web site traffic. So, go ahead get started submitting your press releases, you will be happy that you did.