Whenever we invest, its our basic nature to research on that particular business isnt it? Yes thats what I want to summarize you. Well, I was not an expert but practice made me.

I am talking about your web-site, on which you have invest hundreds of human hours and thousands of dollars to make it presentable, but what if it doesnt returns profit? Now this I would call a real BIG problem.

It requires substantial efforts and research, to bring your website in initial pages of search-engine. Why first, second and third page? Now you tell me keeping hand on your heart, have you ever gone beyond initial few pages to search your product?

To drag your website on top positions, search engines robots look for many things like keywords, content, internal and external links, quality of website etc.

Lets take little tour to make you known, what requires and what not to make your website reviewed in top positions in search engines.

Keywords: Your keywords must be focused and specific, precise to what your product is. For example: Using a key phrase like "Jeans" will result in an innumerable flow of different searches like womens jeans, kids jeans, mens jeans, stone washed jeans, gun shot jeans and many more. It will make you confused where to go, but instead if you use LEE mens regular fit jeans would target only mass, interested in buying regular fit jeans.

Hence, there is a huge possibility of converting that aimed mass to a sale. Your keywords are your sales power; you can call them Magic Box. They must be selected rightly.

Compare with top sites: Evaluate your first page with the top sites on the search engine, study them as well. Look for their style, keywords and key phrase. It requires a deep research to find out the similarities and difference between your page and their.

Try to make out dissimilarity in keyword bulk, number of times your phrase and each word in your phrase appears compared to the text around URL address, page title, meta description, meta keywords, first paragraph on the page, body copy, bold or emphasized phrases, header or other tags, Alt tags, navigation system.

You might feel it hectic job to compare all these, you can use spreadsheet or commercial products that makes ease this repellent task. Uphold habit to keep looking for other new patterns and differences.

If you want to imitate that style in your own page, please do not duplicate or steal, just follow in your own words but without moving out from the pattern

Links can do miracle: Links are one of the most important factor to raise your site to top positioning (i.e. your web page deals with links to, from and within a web page, both internal and external).

In this evaluation, as you must compare and differentiate your page against the top contenders.

What you should look for: Total no. of internal links on that page; total no. of external links; and Number of links pointing to that page like the link/anchor text- which keywords are used and where, Google page rank value of incoming links, Alexa rank of incoming links.

Content: Its an key factor for constant expansion of your website is to add new content on incessant foundation since the most thing search engines are after is good quality websites with relevant content.

Google Sitemap : Google Sitemaps is a new tool for website owners and publishers released by Google themselves. It facilitates to submit a sitemap (a map containing links to every page of your site) from your own homepage in .XML or in plain .TXT format that will support robots to spider your pages. This will result in a rapid indexing process of your site and could therefore even result in better search engine placements.

Have Patience: Though this process is not a one shot task, but continuously ongoing. Remember to verify your key phrases in short interval of time.

You would be thinking that how one can do all this with a single hand, dont worry there are software programs that can help doing some of the digging and mathematical computations, outlining densities and organizing information for you.

Beware of dishonest SEOs: There are many SEOs out there to help you, but beware of untruthful ones. If someone says that he can raise your web-site positioning in a days or in a short duration, dont trust him because its an long process to do. However, you can take help of someone knowledgeable and truthful.