This is part three of the article series and deals with the paid inclusion and organic search results from search engines.

We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Web sites have evolved from being perspective generators into something more commercial. The knowledge warehouses have finally figured out means to generate revenue for the knowledge service they render through multiple mechanisms. Similarly the search engines have evolved from just being the intelligent bots capable of indexing; organizing and serving relevant content pages to SEusers. Now there is one more new term to get familiarized with, like Caesars now we got the Search Engine Users abbreviated into seusers (pronounced: SEW-sirs). Search Engines have figured out that there are many websites who want to sell products to the Internet World. For each of the search terms you type in along with the highly relevant websites selected by the highly sophisticated search Algorithms (Search Algs for short), you get sponsored results.

Webmasters have understood who the masters of the Internet Universe are and have started to recognize the importance of being in the top 20 of the search results. This coveted top spot for various search engines is what makes are breaks web business today. By being in the top 20 they get tons of free traffic to their website and which results in sales and translated into revenue. For folks who lie low in the SERPs (Search Engine Result Pages), there is one more mechanism to BUMP UP their standing and visibility in the SE. Welcome to the world of sponsored results, webmasters buy or bid for higher spots usually in the top bar or side bars of the search results. In some search engines the sponsored results get almost half the SERP. This is known as the sponsored results, as they pay for the impression of the ads shown when seusers type in their search terms. There are two types namely pay for impression similar to the banner advertisement techniques and the next is the currently popular Pay per clicks. Where the SE charges the webmasters for each click they generate for the sponsored results. This is a great business model.

The search engines organize the web pages in ways where by the retrieval based on search terms is easy. The serving of results is based on search terms hence the indexing is based on the search terms. The search engines also give weightage for web pages with worthy back links. The search results returned for each keyword or phrase is based on the content, optimization, back links and outbound links. There are multiple other proprietary techniques employed by each SE to return the best results for the search terms. These are termed are termed as the organic search results as they are not paid for the top spot. The side bar and specially designated zones contain the paid listings. Reaching the top spot in the organic results is what every webmaster is after at currently. Because of the sheer number of websites that are out there the search engines dont want to spend more cycles in their bots for any new websites. They have figured out that there is tons of information on current websites and any new indexing without any payment is not worth it unless proven to be useful. Some websites have gotten to the model of indexing only websites that pay to be indexed and returned in the search results. This is known as paid inclusion. The other way to get included in these search engines are by applying for human edited web categories like the DMOZ.