You have a scant few minutes to make an impression on a new prospect whether they're visiting your website or you're meeting face-to-face. Your prospects are busy people who are bombarded with messages trying to sell them products every day. Stand out from the crowd. Make your impression memorable by leaving behind valuable information to encourage your prospects to seek you out again and again.

To be remembered by that new prospect or the last visitor to your website leave something valuable behind. And I'm not talking about business cards here. Or sales literature. They're way too easy to ignore and toss in the trash.

The simplest way to be remembered is to create a marketing tip sheet. Tip sheets are easy to put together and don't take a lot of time. To create a tip sheet, think about how your customers will benefit from your product or service and and create a short one page "how to" to help them out. Brainstorm a list of topics to get started. Browse through your most commonly asked questions and add those to the list too. Then pick out the best and voil you've got a tip sheet!

Structure your marketing tip sheet by numbering each item and providing a brief explanation. Make sure your intent is to help, not sell.

Next add a snappy title and you'll have something that will work for you once you're gone. Tip sheet titles normally include a number like "The Top 10 Ways to Get the Most Out of Your New Drill" or "8 Secrets You Never Knew About Keeping Your Cat Healthy" or "14 Ways To Capture Her Heart With Flowers." Make sense?

Your prospects and customers will appreciate you being helpful and could turn into lifetime fans. And don't forget, that marketing tip sheet is a great news release too. Send it to your press contacts and help them out too.