Sunday was a beautiful day. I meant to get more work done and actually send out this email, but I ended up taking advantage of the beautiful weather!

I spent the entire day just walking around downtown DC with my lady friend and stopping to get lunch and dinner on the run.

But enough about that . . .

What does the title of this email refer to?

Well the entire landscape of network marketing is changing before our eyes and I'm not sure how many people are aware of it.

Last week a got a call from my cousin. She said that she was starting a business and she just wanted to get my opinion on it.

Unknown to me when she called me back for the details I was met by the voice of some guy I didn't know who immediately tried to sell me on some network marketing opportunity over the phone.

He asked me if "I kept my options open."

Which I replied yes, as it's smart to always keep your eyes and ears open.

I also told him that I was very happy doing what I was currently doing.

I entertained the call because it was for my cousin, but this guy just kept on going with the hard sell.

Only when it was apparent that I wasn't going to give him my credit card information for something I had never seen or heard of he gave up and quickly tried to sell me on the product.

This showed me that this guy knew what he was doing, but it's the old school way.

Once you get a new person signed up in a business i.e. my cousin. You immediately tell them to put together a list of their warm market and they will call them do the sell.

The old warm market tactic.

Well that's all well and good, but it quickly turns people off to the business because if I wasn't aware of what was going on I would have quickly been offended by this tactic.

I mean you shouldn't ask someone to look at your business and then get them on the phone with someone they don't know who quickly tries to hard sell them on getting into the business.

It just makes people mad and it quickly makes friend and family not want to talk to you.

This is why people get turned of to MLM.

Here is where the allegory comes in.

This method of marketing is like dragging a friend to a store that they don't want to go to under false pretenses that has nothing in it except sales clerks who immediately rush up and try to sell your friend on something they can't see or touch and probably don't want.

Would you buy in a store like this if you were dragged to it?

I wouldn't.

I like to go into a store on my own accord and then buy what I want from what I can see.

What's better?

Being dragged to a grocery store and told to buy an apple you can't see whether you really want it or not.

Or . . .

Go to a grocery store because you WANT an apple and then browse the stores selection of apples at your own leisure before choosing the apple you want.

I don't know about you, but I like the second option a lot more because it's the natural way of things.

This is the next phase of network marketing and the basis of my business model.

It's just natural and hassle free.

Let people find you who WANT what you have and then let them buy when they're ready and your business will grow.

It's the smart and easy way to network market.

I may make some people unhappy by saying what I've just said, but it MUST be said.

It's our business so let's do it our way NOT theirs!

Forget what your upline says about the best way to grow your business and take some time to think about what I've just said.